Digital Strategy
I analyse organisations using verified frameworks from the Digital Marketing Institute to assess your current strategy and identify opportunities and efficiencies. This includes the use of online tools to gain insight on competitors, measure customer behaviour and assess the market you're operating in.
Web Analytics
As a certified Google Analytics user, I can assist with measuring your on-site behaviour and channel performance. I also have extensive experience working with data visualisation tools like Power BI and Tableau, and can combine data from various sources to provide insight on your digital marketing performance.
Email Marketing
I have experience with popular email marketing tools like MailChimp and Oracle's Eloqua platform, and can build and execute email campaigns for clients. I've also helped to build campaign delivery processes using tools like Wrike that streamline the email marketing process.
Web Design
Need help with building landing pages? I have experience with HTML, CSS and the Bootstrap framework and can build responsive pages to help promote your services. They will all be tracked via your preferred web tracking tool to demonstrate their impact on your customers.
Search Engine Optimisation
If you are looking to improve your search rank and target keywords, I can offer an on-site technical SEO audit to ensure your pages are well-structured and include the necessary content. I also create content strategies and build outreach campaigns to increase banklinks and boost rankings.
Pay Per Click
I help clients to get the most out of their PPC budgets by setting up, executing and monitoring campaigns. If you have a web development team, I can work with them to optimise your PPC landing pages, raise quality scores and reduce costs on valuable keywords. Please get in touch to learn more about other optimisation techniques that can help you.
